Monday, August 20, 2012

What is BB Cream?

BB cream is popularly known as "blemish balm," "blemish base,"beblesh balm,"  or "beauty balm." It was created in Germany by a dermatologist in the 1950s. It was created as a treatment to protect the skin after laser or surgery. BB creams provide a light coverage, sun protection, and ingredients that are beneficial for the skin.
In the 1980s, BB creams became propular in South Korea and Japan. It was mainly focused in the East Asian Market. This product was popular because of it's multi-functions in one product. You get sun protection, light coverage, it is anti-inflammatory, moisturizing, and can act as a primer. Basically, it is like a tinted moisturizer + skincare. BB creams alone, hit 13% of the cosmetic market.
The down side of BB Creams are the limits of shade ranges. BB creams that are Korean brands tend to only have one shade. The color is fair due to the fairer skintones of Asian women. The U.S. market is starting to follow the trend and create their own BB Creams. BB cream brands sold in the U.S. have more shade options. Some brands that carry BB creams include Maybelline, Loreal, Smashbox, and Dior. Clinique, Boscia, Dr. Jart, Too Faced, and Stila to name a few. You can purchase them from Sephora or local drugstores.

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